Walk in someone else’s shoes
Good leaders are always looking for areas of improvement, even when their business is on a successful run. Adjustments can lead to longer periods of success, or add a crucial point or two to profit...
View ArticleGrowth 150X faster than Facebook worth noting
Social media can be a tough marketing nut to track. The playing field changes quickly, and a new player or approach seems to surface just as you settle on a strategy. Determining which media will be...
View ArticlePink Room concept finds far-away followers
The Pink Room Story just keeps getting better. Turns out our Pink Rooms are leading to the creation of another Pink Room – and having implications beyond what we ever imagined. Here’s the latest: The...
View ArticleA new way to tell a great story
You know those arguments where an offended party states, “It’s not what you said, but it’s how you said it”? We need to keep that in mind when trying to reach Millennials. If we want our message to be...
View ArticleThe ultimate story line
A friend visiting L.A. took this photo. An award-winning photographer he is not, and he’s even worse with a phone than a camera. But if you can look past the glare and other issues, there is a message:...
View ArticleMore praise for the Pink Room
The Pink Room at the InterContinental Milwaukee received some more press recently – as it should given the cause. The latest news is PeterGreenberg.com posted a travel tip on “How you can fight breast...
View ArticleTelling The Pfister story on the radio
I had a chance to go on News Radio 620 WTMJ and talk about The Pfister’s history, as well as tomorrow’s Emmy awards. You can listen to my conversation with the WTMJ gang here. Thanks much to the folks...
View ArticleAn Emmy nomination for The Pfister documentary!
I have a ways to go before I call it a career. Still, it will be hard to top what I’ve been a part of in regards to telling The Pfister’s story. I’m very proud of the work, and the team that created...
View ArticleNow THAT’S authentic
I was at a Starbucks the other day and marveled at the efforts to which the corporation went to appear “authentic.” The authentic approach is a key discussion point in my soon-to-be-released book, I’m...
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